The world demand of CD-R is currently experiencing an explosive growth, fueled by the falling in media and recorder prices in 1997. The worldwide consumption of CD-R media was 200 million in 1997, which increased to 650 million in 1998, and is forecasted to more than 1 billion in 1999. Princo America Corporation started from 1997, in the USA, to promote its CD-R media in the professional duplicator market. Due to the best quality from Taiwan and sales strategy, Princo America Corporation has gained its good name and become one of the major CD-R suppliers in the US Duplicator market; which has about 50% of the consumption of the CD-R market in the USA. The outlook for the CD-R market is extremely healthy. The growth is forecasted to continue, at least, to the year 2001. Princo America Corporation will increase its sales from 2 million CD-Rs to 5 million in the 3rd quarter this year.